Making a sale is getting more complicated every day. Customers are increasingly demanding and better informed. In addition, the market is full of very competitive offers that make that, to be able to differentiate themselves from the competition, the companies have to resort to tricks and alternative strategies to, in addition, cause better impression and to manage to fidelize the consumers. Not only does traditional marketing seem to be obsolete at the moment, but also the techniques and resources usually used are having less and less effect, and one of the newest techniques currently being put into practice is neuromarketing.
This strategy is focused on understanding the functioning of the customer's brain in order to provide the right stimuli to convince them to purchase a product, increase their level of trust in the brand and remain loyal over time. In addition, neuromarketing offers a wide range of applications. In fact, it can be used in the packaging of the product, in the company's website, in the point of sale, etc. In this sense, it is normal to appeal to the emotions, the senses and the interpersonal relations of the client so that he buys.
In this sense, it is normal to appeal to the customer's emotions, senses and interpersonal relationships so that they buy. Moreover, according to several studies, trust between the parties is also increased. However, not all smiles are the same. On the one hand, there are the social or forced smiles and, on the other hand, the real ones, in which we have called the real ones, more facial muscles are involved than in the social ones, which can be captured by the brain.
These smiles reduce tension and stress, improve mood and, in the process, directly influence those around them. Therefore, it can be said that smiles sell because when a business relationship rises to a relatively personal level, it is more likely that the purchase will take place. These are the main reasons why many professionals use the services of dental clinics such as Cleardent. By improving their dental image, they are able to increase their sales, the level of trust with their customers and, in short, transmit a good brand image.